Synesthesia:
Immersive Art Experience

Big Idea:
Art isn’t just something to look at—it’s something you feel, question, and respond to. SYNESTHESIA reveals how memory, color, and sound can merge, inviting visitors to explore perception with all five senses.

Step into a world where color has sound, and memory has texture.
SYNESTHESIA was an immersive art experience inspired by the Fred Jones Jr. Museum's collection of Olinka Hrdy. Created in collaboration with Factory Obscura, this 2,300-square-foot installation invited visitors to move, touch, listen, and imagine the layers behind every hue.

Immersion with Intention
As one of the lead artists, Beatriz Mayorca brought, from ideation to installation, her vibrant vision and craft to this year-long immersive collaboration. Designed with accessibility and universal design in mind, the installation transformed the museum experience into an inclusive, multisensory journey for all visitors.

Dimensions: 2,300 SF (floor-to-ceiling art installations)
Materials: Multimedia
Location: Fred Jones Jr. Museum of Art, Norman, Oklahoma - USA
Year: 2022-2023

Project Scope:

• Spatial Planning: Co-led layout of 2,300 SF of continuous, interactive environments, integrating architectural elements with sculptural forms.

• Audience Engagement: Designed multisensory elements (touch, light, sound) to activate curiosity across age groups and abilities.

• Interactive/Educational Aspects: Encouraged open-ended exploration of perception, identity, and sensory memory through participatory spaces.

• Materials & Fabrication: Contributed to the design, prototyping, construction, and installation using wood, metal, textiles, and embedded audio, lighting, and tactile surfaces.

Collaborators: Organized by Factory Obscura in partnership with the Fred Jones Jr. Museum of Art. Supported by the National Endowment for the Arts and the Norman Arts Council.

The Process